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DMA Mail Suppression / DMAchoiceTM

Remove prospects registered with DMAchoiceTM
(formerly the DMA's Mail Preference Service).


Questions?
1-800-454-0223
 
The following trademarks are owned by the United States Postal Service®: CASS, CASS Certified, DMM, DPV, DSF2, eLOT, First-Class Mail, LACSLink, NCOALink, PAVE, Post Office, Postal Service, Standard Mail, U.S. Postal Service, United States Post Office, United States Postal Service, USPS, ZIP, ZIP Code, and ZIP + 4.

DSF2 processing is provided by a nonexclusive licensee of the United States Postal Service. Melissa Data is a nonexclusive Interface Distributor and NCOALink Full Service Provider, DPV and LACSLink Licensee of the United States Postal Service. The prices for NCOALink and DPV services are not established, controlled, or approved by the United States Postal Service.

Are you wasting resources on contacts that have actively opted out of receiving unsolicited direct mail? DMAchoiceTM is a residential file of consumers who have contacted the Direct Marketing Association (DMA) and have asked not to receive promotional mail at home. By processing your prospect files against the Direct Marketing Association's (DMA) opt-out database, you can improve your response rates, reduce waste, and comply with the DMA’s code of ethics.

DMA Mail Suppression involves matching and flagging (not deleting) your file against the following databases:

Matched records are marked with an indicator placed in a new field added to your record. A summary report provides you with statistical data describing your results and a record layout defines field positioning and content.

Benefits

  1. Reduce complaints by respecting individual preferences.
  2. Improve response rates by not contacting non-responsive individuals.
  3. Comply with the DMA's code of ethics.
  4. Reduce environmental and financial costs associated with non-responsive mail.

Match Rates

1-2% Range.

Match Rate Factors

Related Services

For complete file suppression accuracy it is advisable to also run the Prison Suppression Service and the Deceased Suppression Service with your DMA Mail Suppression service.

File Format Specification

Please see the File Format Specification for information on required input and standard result fields.

This service also appends the following fields:

Field Name Length Description
DMA Name Suppression 1 Y = DMA Suppressed

N = Not DMA Suppressed