CMA "Do Not Contact" Suppression
Remove prospects registered on the Canadian Marketing Association (CMA)
Do-Not-Contact list.
DSF2 processing is provided by a nonexclusive licensee of the United States Postal Service. Melissa Data is a nonexclusive Interface Distributor and NCOALink Full Service Provider, DPV and LACSLink Licensee of the United States Postal Service. The prices for NCOALink and DPV services are not established, controlled, or approved by the United States Postal Service.
Are you wasting resources on contacts that have actively opted out of receiving unsolicited direct mail? Comply with the CMA's code of ethics while respecting the requests of consumers by processing your file against the Canadian Marketing Association's "Do Not Contact" Suppression list. You'll improve your response rates and reduce waste at the same time. For CMA members, this suppression service is mandatory.
Matched records are flagged (not deleted) with an indicator placed in a new field added to your record. A summary report provides you with statistical data describing your results and a record layout defines field positioning and content.
Benefits
- Reduce complaints by respecting individual preferences.
- Improve response rates by not contacting non-responsive individuals.
- Comply with the CMA’s code of ethics.
- Reduce environmental and financial costs associated with non-responsive mail.
Match Rates
0.5 - 1.5% Range.
Match Rate Factors
- List quality and completeness
Related Services
Be sure to verify and correct your addresses with our Canadian National Change of Address - NCOA and Canadian Address Standardization service prior to running the CMA Suppression.
File Format Specification
Please see the File Format Specification for information on required input and standard result fields.
This service also appends the following fields:
| Field Name | Length | Description |
|---|---|---|
| CMAFlag | 1 | CMA Suppression Code
M = Do not Mail "-" = No match |
