Canadian Consumer Enhancement Bundle

Enhance your contact list with powerful consumer demographic profiles. Extensive consumer information is available to help you profile your contacts for making informed decisions and improving your segmentation capabilities. For precision-targeted direct marketing and telesales campaigns, you can segment your lists according to one or more of the various demographic selects available in this comprehensive bundle:

Household Income
Number of Children per Household
Number of Teens per Household
Number of Households in Postal Code
Number of Adults- No Education
Number of Adults- College Education
Number of Adults- University Education
Canadian Mosaic Group
Average Occupant Age
Percent of Home Ownership
Percent of Renters
Dwelling Type
Number of Blue Collar Working Adults
Number of White Collar Working Adults
Number of Working Adults

Benefits

Increase marketing ROI by segmenting your contacts into like groups.
Improve marketing strategies through customer base analysis.
Learn more about your target customers by reviewing their demographic profiles.

Match Rates

75 - 95% Range.

Match Rate Factors

List quality (matching is at the postal code level)

Related Services

Improve Demographic Append match rates by also running Canadian Address Standardization and the Canadian National Change of Address - NCOA service.

Add and verify telephone numbers by running Canadian Consumer Telephone Number Verification & Append.

File Format Specification

Please see the File Format Specification for information on required input and standard result fields.

This service also appends the following fields:

Field Name	Length	Description
Cdem	1	Demographic Match Code Y = Postal Code Found in Database "-" = No Match Found
Numchild	4	Number of Children The number of children aged 0-14 years in this postal code.
Numteen	4	Number of Teens The number of children aged 15-24 years in this postal code.
Numhhlds	4	Number of Households The number of households in this postal code.
Noeduc	4	Adults - No Post Secondary Education The number of adults with no post secondary education in this postal code.
Collgedu	4	Adults - College Education The number of adults with college education in this postal code.
Univedu	4	Adults - University Education The number of adults with university education in this postal code.
Mosaic	1	Mosiac Classification Code (Note: There is an additional document from Gen5 with Mosaic Class Descriptions) A = Platinum Playgrounds B = Cross Canada Careers & Kids C = Cosmo Canadians D = Rooted in Canada E = Resident Urbain F = Young & Yearning G = Fine Canadian Vintage H = Belle Ville Cosmopolite I = Frontier Families J = Single in the City K = Mid-Aged Medley L = Family Footprints M = Urban & Urbane N = Prairie Pride & West Coast Wisdom O = East Coast Check Up P = Foundation of the Nation Q = Acadian Accents R = Suite City Life S = Eclectiques Quebecois T = Trans-Canada Communities
Avgage	2	Average Age This number reflects the average adult age for the given postal code.
Pctown	6	Percent Home Ownership The percentage of homes owned by the occupant.
Pctrent	6	Percent Rented Homes The percentage of homes rented by the occupant.
Dweltype	1	Predominant Dwelling Type A = Apt <= 5 B = Apt > 5 D = Commercial E = Condo F = House G = Mobile H = O-A I = Other J = Semi-detached K = Townhouse L = Business
Empwhite	4	Employed White Collar The number of people employed in white collar jobs in this postal code.
Empblue	4	Employed Blue Collar The number of people employed in blue collar jobs in this postal code.
Workpop	4	Total Work Population Total labour force over 15 years of age in this postal code.
Avgincome	7	Average Household Income The average household income in this postal code.

Enhance your contact list and enable segmentation with demographic profiles.