Consumer Enhancement Bundle
Enhance your contact list with demographics from the largest consumer
database available.
DSF2 processing is provided by a nonexclusive licensee of the United States Postal Service. Melissa Data is a nonexclusive Interface Distributor and NCOALink Full Service Provider, DPV and LACSLink Licensee of the United States Postal Service. The prices for NCOALink and DPV services are not established, controlled, or approved by the United States Postal Service.
Enhance your contact list with powerful consumer statistics from Equifax, one of the largest compiled consumer databases in the market. From purchase history to demographics and lifestyles, our Consumer Enhancement Bundle leverages compiled information from over 106 million US households. The bundle contains the following enhancements:
- Length of residence
- Residence type
- Occupation
- Presence of children by age range
- Age
- Marital status
- Income
- Mail order buyer, donor, and responder status
Benefits
- Increase marketing ROI by segmenting your contacts into like groups.
- Improve marketing strategies through customer base analysis.
Match Rates
75 - 95% Range.
Match Rate Factors
- List quality (structure, format)
- List type (profile, demographics)
Related Services
Improve Consumer Enhancement Bundle match rates by also running CASSTM Address Standardization and the National Change of Address (NCOALinkTM) service.
Add and verify telephone numbers by running Telephone Number Verification & Append.
File Format Specification
Please see the File Format Specification for information on required input and standard result fields.
This service also appends the following fields:
| Field Name | Length | Description |
|---|---|---|
| Consumer Enhancement Match Flag | 1 | "-" = No Match
"Y" = Match |
| Length of Residence | 1 | This column indicates the Length of Residence Code
A = 00 - 06 Months B = 07 - 12 Months C = 13 - 18 Months D = 19 - 24 Months E = In the 3rd Year F = In the 4th Year G = In the 5th Year H = In the 6th Year I = In the 7th Year J = In the 8th Year K = In the 9th Year L = In the 10th Year M = In the 11th Year N = In the 12th Year O = In the 13th Year P = In the 14th Year Q = In the 15th Year R = In the 16th Year S = In the 17th Year T = In the 18th Year U = In the 19th Year V = 20 or more Years |
| Residence Type | 2 | This column indicates the Home Owner/Renter Code
1 = Definite Renter 2 = Probable Renter 3 = Probable Owner (any type dwelling unit) 4 = Definite Owner (any type dwelling unit) |
| Occupation | 2 | This column indicates the Household Occupation code
10 = Professional-Technical 11 = Doctors 12 = Lawyers-Judges 13 = Teachers-Librarians 20 = Administrative-Managerial 21 = Management 22 = Proprietors 23 = Supervisors 30 = Sales-Service 40 = Clerical-White Collar 50 = Craftsman-Blue Collar 51 = Foreman 52 = Operatives 60 = Farm 61 = Unskilled 62 = Service Workers 70 = Military 80 = Student 90 = Retired 91 = Homemaker |
| Children Age 00-02 | 1 | This column indicates the Presence of Children Age 00-02
1 = Male present 2 = Female present 3 = Male and Female present 4 = Unknown gender present 5 = Male and Unknown gender present 6 = Female and Unknown gender present 7 = Male and Female and Unknown gender present |
| Children Age 03-05 | 1 | This column indicates the Presence of Children Age 03-05
1 = Male present 2 = Female present 3 = Male and Female present 4 = Unknown gender present 5 = Male and Unknown gender present 6 = Female and Unknown gender present 7 = Male and Female and Unknown gender present |
| Children Age 06-10 | 1 | This column indicates the Presence of Children Age 06-10
1 = Male present 2 = Female present 3 = Male and Female present 4 = Unknown gender present 5 = Male and Unknown gender present 6 = Female and Unknown gender present 7 = Male and Female and Unknown gender present |
| Children Age 11-15 | 1 | This column indicates the Presence of Children Age 11-15
1 = Male present 2 = Female present 3 = Male and Female present 4 = Unknown gender present 5 = Male and Unknown gender present 6 = Female and Unknown gender present 7 = Male and Female and Unknown gender present |
| Children Age 16-17 | 1 | This column indicates the Presence of Children Age 16-17
1 = Male present 2 = Female present 3 = Male and Female present 4 = Unknown gender present 5 = Male and Unknown gender present 6 = Female and Unknown gender present 7 = Male and Female and Unknown gender present |
| Marital Status | 1 | This column indicates the Marital Status
1 = HH contains at least one Married person 2 = HH contains at least one Single person 3 = HH contains both Married & Single persons |
| Income | 1 | This column indicates the Narrow Income Band
1 = Less than $15,000 2 = $15,000 - $19,999 3 = $20,000 - $24,999 4 = $25,000 - $29,999 5 = $30,000 - $34,999 6 = $35,000 - $39,999 7 = $40,000 - $44,999 8 = $45,000 - $49,999 9 = $50,000 - $54,999 A = $55,999 - $59,999 B = $60,000 - $64,999 C = $65,000 - $69,999 D = $70,000 - $74,999 E = $75,000 - $79,999 F = $80,000 - $84,999 G = $85,000 - $89,999 H = $90,000 - $94,999 I = $95,000 - $99,999 J = $100,000 - $104,999 K = $105,000 - $109,999 L = $110,000 - $114,999 M = $115,000 - $119,999 N = $120,000 - $124,999 O = $125,000 - $129,999 P = $130,000 - $134,999 Q = $135,000 - $139,999 R = $140,000 - $144,999 S = $145,000 - $149,999 T = $150,000 or More |
| Age Of First Person | 2 | This column indicates the Age in 2-year ranges for first person in household
18 = Person's age is 18 to 19 20 = Person's age is 20 to 21 22 = Person's age is 22 to 23 24 = Person's age is 24 to 25 26 = Person's age is 26 to 27 28 = Person's age is 28 to 29 30 = Person's age is 30 to 31 32 = Person's age is 32 to 33 34 = Person's age is 34 to 35 36 = Person's age is 36 to 37 38 = Person's age is 38 to 39 40 = Person's age is 40 to 41 42 = Person's age is 42 to 43 44 = Person's age is 44 to 45 46 = Person's age is 46 to 47 48 = Person's age is 48 to 49 50 = Person's age is 50 to 51 52 = Person's age is 52 to 53 54 = Person's age is 54 to 55 56 = Person's age is 56 to 57 58 = Person's age is 58 to 59 60 = Person's age is 60 to 61 62 = Person's age is 62 to 63 64 = Person's age is 64 to 65 66 = Person's age is 66 to 67 68 = Person's age is 68 to 69 70 = Person's age is 70 to 71 72 = Person's age is 72 to 73 74 = Person's age is 74 to 75 76 = Person's age is 76 to 77 78 = Person's age is 78 to 79 80 = Person's age is 80 to 81 82 = Person's age is 82 to 83 84 = Person's age is 84 to 85 86 = Person's age is 86 to 87 88 = Person's age is 88 to 89 90 = Person's age is 90 to 91 92 = Person's age is 92 to 93 94 = Person's age is 94 to 95 96 = Person's age is 96 to 97 98 = Person's age is 98 to 99 99 = Person's age is greater than 99 |
| Age Of Second Person | 2 | This column indicates the Age in 2-year ranges for second person in household
18 = Person's age is 18 to 19 20 = Person's age is 20 to 21 22 = Person's age is 22 to 23 24 = Person's age is 24 to 25 26 = Person's age is 26 to 27 28 = Person's age is 28 to 29 30 = Person's age is 30 to 31 32 = Person's age is 32 to 33 34 = Person's age is 34 to 35 36 = Person's age is 36 to 37 38 = Person's age is 38 to 39 40 = Person's age is 40 to 41 42 = Person's age is 42 to 43 44 = Person's age is 44 to 45 46 = Person's age is 46 to 47 48 = Person's age is 48 to 49 50 = Person's age is 50 to 51 52 = Person's age is 52 to 53 54 = Person's age is 54 to 55 56 = Person's age is 56 to 57 58 = Person's age is 58 to 59 60 = Person's age is 60 to 61 62 = Person's age is 62 to 63 64 = Person's age is 64 to 65 66 = Person's age is 66 to 67 68 = Person's age is 68 to 69 70 = Person's age is 70 to 71 72 = Person's age is 72 to 73 74 = Person's age is 74 to 75 76 = Person's age is 76 to 77 78 = Person's age is 78 to 79 80 = Person's age is 80 to 81 82 = Person's age is 82 to 83 84 = Person's age is 84 to 85 86 = Person's age is 86 to 87 88 = Person's age is 88 to 89 90 = Person's age is 90 to 91 92 = Person's age is 92 to 93 94 = Person's age is 94 to 95 96 = Person's age is 96 to 97 98 = Person's age is 98 to 99 99 = Person's age is greater than 99 |
| Mail Order Buyer | 1 | This column indicates the Mail Order Buyer
1 = Single Mail buyer 2 = Multiple Mail buyer |
| Mail Order Donor | 1 | This column indicates the Mail Order Donor
1 = Single Mail donor 2 = Multiple Mail donor |
| Mail Order Responder | 1 | This column indicates the Mail Order Responder
1 = Single Mail Respondent 2 = Multiple Mail Respondent |
