Canadian Right Person Connect
Verify the person (or company) on your list matches the address you have.
DSF2 processing is provided by a nonexclusive licensee of the United States Postal Service. Melissa Data is a nonexclusive Interface Distributor and NCOALink Full Service Provider, DPV and LACSLink Licensee of the United States Postal Service. The prices for NCOALink and DPV services are not established, controlled, or approved by the United States Postal Service.
For many direct mail campaigns, Right Person Connect is fastest and easiest way to significantly boost your campaign's ROI. How many people or businesses on your contact list no longer reside at the address you have on file? You may be surprised to find out how many there are!
Why? Perhaps your list is just plain outdated? Or, perhaps your contacts have moved and not filed a change-of-address (assuming you've updated your list regularly using our NCOA mover update)? Depending on your target demographic, 50% or more movers don't file a change-of-address (COA) with Canada Post. The least likely to file with the Post Office are low-income families, singles and students. And of those movers who do file a change-of-address, up to 25% are never matched to mailers' files because of stringent match criteria prescribed by Canada Post. Of course it's also possible the person is deceased or the business has closed. Regardless of the reason, our experience tells us that it's highly probable you're wasting a lot of time and money mailing to people (or businesses) that no longer exist at the address you have on file. Fortunately, Right Person Connect can help.
Cleanlist.com's Right Person Connect service cross-references your list to our master file of over 14 million Canadian consumers and businesses. (This database is updated monthly from the telephone companies, so it's very current and reliable.) When the person or business name and address on your list matches to the master file, it's marked as 'valid.' These records can be mailed with a high degree of certainty. We recommend not mailing non-validated records and either purging them from your file or doing some more research to confirm or update your information.
Benefits
- Save costs by mailing only contacts that can be validated at the address you have on file.
- Identify contacts that require follow-up contact (i.e. by telephone) to confirm their current address.
- Reduce environmental waste by suppressing mail that's unlikely to be deliverable as addressed.
Match Rates
15% - 50% of your file may be invalid.
Match Rate Factors
- List quality (structure, format, data entry)
- List type (profile, function, demographics)
Related Services
Improve Right Person Connect match rates by also running Canadian Address Standardization and the Canadian National Change of Address - NCOA service.
Add and verify telephone numbers by running Canadian Consumer Telephone Number Verification & Append.
File Format Specification
Please see the File Format Specification for information on required input and standard result fields.
This service also appends the following fields:
| Field Name | Length | Description |
|---|---|---|
| RPC_Match | 2 | Either "C" (verified) or "N" (not verified), plus a descriptor number from 1 - 4:
|
| RPC_Category | 1 | R = Residential Match
B = Business Match "-" = No Match |
| RPC_Status | 1 | V = Verified
N = Not Verified |
